As part of the National Federation of Builders' rebranding initiative, I introduced a more modern, structured, and dynamic visual identity. The new logo reflects strength, professionalism, and a forward-thinking approach, replacing the outdated design with a cleaner, more contemporary aesthetic. The refined typography and geometric structure convey reliability and innovation, aligning with the organization’s commitment to growth and industry leadership. While the rebranding process was not fully completed due to internal changes, the continued use of my logo design reflects the value and effectiveness of the updated visual direction. However, it is disappointing to see that the logo has not been implemented correctly on their website, as proper usage is key to maintaining brand consistency and impact.
This may not be my most refined work due to time constraints, it was still a valuable exercise. Despite the challenges, the project allowed me to further develop my skills and contribute to a refreshed visual identity for the organisation.
